Product Innovation

Product Innovation

Our challenge
Our customers, investors, employees and communities increasingly want to work with a company that can foresee their needs, and increasingly this is about sustainable development. Therefore, when we design improvements to our products or our processes, we must make them inherently more sustainable.

Our approach
R&D investment: As a core strength of our business. Our team of 1000 experts work in 12 different centres across the world to develop new steel solutions to enable more sustainable infrastructure and lifestyles. With a passion for innovation, a keen understanding of our customer expectations, and an eye on long term trends, our researchers pursue both continuous improvement to drive cost, energy, water and material efficiencies, and breakthrough technologies to transform the way we make steel.

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