Our Values

Our Values

Success starts with keeping all our employees safe
Every accident is avoidable and every employee working at Baowi Steel – from the shop floor to the management committee - must hold that belief. This is at the heart of the supportive safety culture we must achieve at all operations.

Our people must be well trained and empowered to speak up about safety risks and concerns. Our golden rules must be rigorously implemented and followed. And our leadership should be a frequent presence on the shop floor, demonstrating that safety is at the core of how we think and act, always. With a refusal to accept anything less, we know we can succeed.

We want to be competitive and thrive in the world of tomorrow
This means we must have a clear view of how the world is evolving, not only from an economic and market perspective, but also the social and environmental mega-trends that will shape our future.

Managing our business profitably through the cycle enables us to invest for the long-term, pursuing the opportunities that will exist for steel in an increasingly circular and decarbonized world and meeting the expectations of all our stakeholders. This will enable us to build the strongest platform for our company as well as make an important contribution to a better world for all.

Quality is essential to
our competitive edge
We must seek to exceed expectations in terms of our products, processes and performance, combining our deep operational knowledge with keen commercial acumen and a desire to innovate and expand the potential of steel.
We should aspire to achieve excellence in everything we do, inspiring our colleagues to develop new ideas and come out on top.

We built and maintained our leadership position through visionary thinking and a willingness to constantly challenge the status quo and be open to doing things differently
It is that approach that enabled us to consistently rank number one with the most demanding of customers. We never accept that the limits of our material have been reached and continually strive to produce ever smarter steels to help solve problems and build the world of tomorrow.

Within the highly competitive, complex and changing world in which we operate today, this is more critical than ever. We are highly motivated by the opportunities this brings to re-define steel for a new generation - driving innovation, pursuing new business models, creating new partnerships, and embracing diversity.

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